The motto of the WHAT FOR brand is "I am who I am". WHAT FOR does not have a unique view of fashion but is able to range from high-end street fashion, couture, and vintage: WHAT FOR has fun to make fashion a personal mix and match.
Its wardrobe is a combination of unedited season elements, always ready to be contaminated with the latest trends from the world. His proposals are full of craftsmanship, comfort and functionality. Michael Allton, creative director WHAT FOR, takes inspiration from modern cities and translates them into designs of diverse shapes and colors, complementing them with definite details, building collections of shoes collection for lively and strong individuals.